The role of executive support is evolving fast — are you keeping up? If you’re wondering what an executive assistant does today, the answer goes far beyond managing calendars and booking travel. In fact, their role has expanded dramatically. 

Top EAs do much more than just handle logistics. They are strategic partners who contribute directly to business growth. With the right EA, your business can benefit through proactive management, decision-making support, and operational efficiency. 

Let’s dive in and consider all the ways an EA can transform your business. 

The average executive wastes over 6 hours a week procrastinating on tasks that could have been done in less than two minutes. That’s an avoidable bottleneck.

But just because a task takes two minutes doesn’t mean it’s a good use of your time. If it doesn’t align with your “zone of genius,” your Executive Assistant (EA) should be handling it instead.

The Two-Minute Rule, when strategically applied, is not just about doing tasks—it’s about deciding who should be doing them. For executives juggling monumental responsibilities, this rule is the first step to delegating smarter, clearing mental clutter, and maintaining momentum for higher-impact priorities.

This isn’t just another productivity hack—it’s about reclaiming hours of your day by ensuring that every task is handled by the right person.

Let’s be honest—no executive or business owner has “respond to every email” or “schedule all meetings” on their list of strategic priorities. And yet, too many leaders are buried in exactly those kinds of tasks. Here’s the truth: spending your time on low-level tasks not only drains your energy but also diverts your focus from the decisions that drive your business forward.

Studies show that leaders who delegate effectively see up to a 33% increase in productivity, freeing valuable hours for high-stakes, high-impact work. In this post, you’ll learn how to identify the specific tasks weighing you down, so you can reclaim your time for what truly matters.

There’s a great quote from Steve Jobs that says, “Great things in business are never done by one person; they’re done by a team of people.”  This is especially important for busy executives: running a business, managing goals, and staying focused. You need a village.